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Polestar Formula 2030 concept revealed: bold sports car previews future styling

New concept car previews design for upcoming 2 and 7 models

Polestar Formula 2030 concept front static

Entering into a new decade is usually a good time to make a fresh start, which is why the new Polestar Formula 2030 concept is introducing new ambitions for the Swedish brand's next generation.

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Indeed, now unveiled in full, this radical new concept car previews the design of Polestar's upcoming model line-up, including the new Polestar 2 and Polestar 7 models. It represents the future of Polestar’s design under new boss Philipp Römers, who joined the company in January last year after a 10-year stint as Audi's chief of exterior design.

Revealed as a low-slung, four-door coupé, the Formula 2030 concept previews a future of design that puts sportiness at the forefront. It features a wide-set stance and a silhouette that gives the impression of a stretched-out hot hatch, as well as a roof height lower than the Polestar 5 saloon. Serving as inspiration for the upcoming Polestars 2 and 7, the concept car fits in between those two models in terms of size.

Eleanor Cooper

Updated: 10 November 2026

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Polestar Formula 2030 concept rear static

Its chunky rear haunches are intended to evoke the classic "cab rearward" designs of traditional performance cars, while the long, low shark nose and dual Thor's Hammer headlights particularly hint at a Polestar 2 successor. Its wraparound windscreen gets a single, central wiper that harks back to Polestar's motorsport ventures, but likely won't feature on any future production model.

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At the rear, the Formula 2030 concept incorporates more of an estate-car silhouette, with a sharp rake where the rear window sits. Instead of the LED lightbar that features on Polestar's current models, the concept dons separate 'Single Blade' rear lights. It also gets rear-hinged back doors to allow for better ease of access, but this is another feature unlikely to make it to production.

Inside, Polestar swaps its traditional dual-screen set-up for a large 20.0in wraparound driver's display behind the wheel. A smaller 12.2in Google-based infotainment touchscreen sits integrated into the centre console and is flanked by physical buttons and switches for the most important functions that can be customised to suit the driver's preferences.

Polestar Formula 2030 concept interior

One of these physical controls is a drive mode slider, which allows you to pick between three modes: Performance, Normal and Autonomous.

The concept incorporates four individual seats, the front two of which are sporty bucket seats designed to keep you bolstered in through high-speed cornering.

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As well as the space in the rear, the Formula 2030 concept also gets a storage space under the bonnet, designed to have enough room for race helmets and a fire extinguisher.

The next-generation Polestar 2 will arrive next year, followed by the new Polestar 7 small SUV, which will rival the likes of the BMW iX1 and Range Rover Evoque when it arrives in 2028.

Polestar Formula 2030 concept side static

Both models will form the latter part of a four-model offensive from the Swedish brand, all arriving by 2028. This will be spearheaded by the launch of the Polestar 5, a four-door grand tourer that will act as the brand’s ‘halo’ car, followed by the new Polestar 4 SUV, an estate car variant of the brand’s big-selling coupé-SUV.

It’s expected that the 2 will take on a longer, sportier shape for its next generation. It’ll sit on brand new underpinnings but will continue to be built in China.

Meanwhile, the 7 will use the same SPA3 underpinnings as the new Volvo EX60, but they will be tweaked slightly in line with Polestar’s focus on performance. That car is offered with up to 671bhp and can officially travel up to 503 miles in its most efficient form.

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Polestar Formula 2030 concept front end

These new models will be key to transforming Polestar into a profitable carmaker. The company made a net loss of $842 million (£623m) in the first half of 2026, though this was an improvement of 29% on the year before. It puts this down partially to restructuring for the US market as a result of the country’s ‘Connected Vehicle Rule’, which restricts sales of cars with components linked to China. With Polestar being owned by Chinese giant Geely, it’s expected that these restrictions will continue to affect future financial results.

Part of the Swedish brand’s key strategy for growth will be to boost sales from 60,000 in 2025 to 100,000 per year.

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