How can Aston justify the £40,000 pricetag of its new Cygnet supermini? We looked at why it costs so much more than Toyota iQ it's based on.
Launch editions of the Cygnet cost £39,995, while the 'standard' version will cost £30,995, yet the Toyota iQ costs from just £10,278.
Time is money, says Aston
One reason for the added cost is the time it takes to re-fit the car, and the materials used, according to Aston.
While the suspension and the 1.33-litre engine are left untouched, the car is virtually stripped down to the chassis and just the roof panel and the C-pillars are carried over from the iQ. Every other panel is changed and the leather used in the Cygnet is the same as you would find in a DB9.
Aston says that it takes 120 hours for an iQ to be transformed into a Cygnet. Compare that with the 180 hours that the car maker takes to build one of its sports cars, and you begin to see why the high pricetag is demanded.
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