Our cars: Seat Exeo ST 2.0 TDI 143 SE - March part 1
List price £21,865
Target Price £20,091
Run by Jim Holder, magazine editor
Why it’s on test? To find out if you really can get Audi quality for Seat money
Exeo translates from Latin as ‘to go beyond’, an apt name for a car that started out as the previous Audi A4 and has been given a new, rebadged lease of life as a Seat.
It’s worth pointing out that this wasn’t a straightforward bit of recycling by the VW Group (which owns both Audi and Seat), because the car also underwent significant modifications during its transformation. For starters, the entire production line was lifted from Germany to Spain, and numerous styling and mechanical improvements were engineered in. However, there’s no getting away from the car’s heritage: look hard enough and you can still find parts stamped with the four-ringed logo of its originator. Audi quality for Seat money is a great selling point.
(020 8941 9848). She was so impressed by the car’s Audi-esque qualities of style, layout and beautiful materials she likened the experience to getting designer clothes at a knockdown price.
This was helped by the generous spec of the SE-grade car, which includes cruise and climate controls, automatic lights and wipers, Bluetooth and steering wheel-mounted buttons to control the stereo, sat-nav and phone.
Even so, Alex added a few ‘treats’ from the spec list, some of which proved their value over time and some of which we weren’t convinced by. Perhaps the biggest disappointment was the sat-nav, an essential given the amount of driving I do, but eye-wateringly expensive at £1775, especially given that it didn’t use the latest technology.
In contrast, the storage pack, which includes elastic straps in the boot and a ski bag and hatch, was reasonable value at £95, as was the £60 iPod connection.
With time and miles behind the wheel, I soon learned it’s a mistake to dwell too much on the car’s Audi origins, because it was some of the Seat revisions that impressed more. Chief among these was the new 141bhp 2.0-diesel engine, which proved highly capable, striking a good balance between performance and affordability.
I felt 44.9mpg was decent, given its predominantly town-based life, albeit short of the official average fuel economy of 51.4mpg. My only real complaint was that it could be a bit noisy, especially at start-up.
I was also a fan of the car’s standard suspension set-up, although some colleagues felt it bounced over high-speed dips and crests too much. However, having tested it back to back against a model in Sport trim, which came on larger, 18-inch wheels, I still reckoned Alex had made the right choice when she ordered the car; the Sport model’s ride was overly firm for my liking.