The Rolls Royce Phantom is firmly in the luxury car class, but it almost seems unfair to compare it to anything else. In terms of sheer size, presence and outright luxuriousness, only the likes of Bentley and Mercedes’ S-Class Maybach models come close. Even so, range-topping versions of Audi’s A8, Jaguar’s XJ and the Range Rover need to be considered as possible rivals.
Part of that one-of-a-kind image is the unbelievable amount of choice that comes with buying a Phantom. Ok, so there’s only one engine and gearbox choice, but arguably it’s all you’ll ever need; a smooth but very powerful 6.8-litre V12 petrol engine mated to an eight-speed automatic ’box. Then there are two body styles: a standard wheelbase model, or if this simply huge car isn’t big enough, a long-wheelbase version, with enough rear leg room to stretch out in.
Beyond that, although there is a brochure full of colours, upholsteries and options to choose from, if there’s enough money in your bank account, Rolls Royce will pretty much add to, remove from or adapt the Phantom in any way you like. Hand built at Goodwood, England, the Rolls-Royce Phantom is BMW’s take on what the quintessential British luxury car should be.