About Us

What Car? is the UK’s biggest car-buying brand and has been helping Britain’s car buyers make purchasing decisions for over 40 years...

What Car? road testers

What Car? is the UK's leading car buying brand, and has been helping motorists for more than 45 years.

Whether you're researching new or used cars, looking for advice on buying, owning or selling, or just trying to keep up with the latest motoring news, we can help. And you can even buy your next car through What Car?, with us doing the haggling for you.

For an idea of exactly how What Car? works and what we do, take a look at the video below.

The What Car? brand

Car of the Year Awards

Every year, we name the best new cars you can buy in a range of different categories, and crown one as our overall Car of the Year. Previous winners have included some of the UK's best-selling new cars, including the Ford Fiesta, BMW 3 Series and Nissan Qashqai.

Target Price

The What Car? Target Price is what we consider to be a fair price for your new car and is set by our team of mystery shoppers. Every day they haggle to see what discounts are available across the UK, and that data forms the basis of the deals you'll see on our free New Car Buying service.

In a lot of cases, however, you can save even more. Just select the car you're interested in, and dealers will compete for your business. It's all done through our website, so they won't see your details until you're ready.

True MPG

Want to know what your next car will really do to the gallon? What Car?'s True MPG tests are conducted on a rolling road in strictly controlled laboratory conditions, using a cycle based on real-world driving data. You can see our latest results here.

Used Car Awards

As well as new cars, we also published reviews on used cars, telling you which models are the best to buy in each market. And every year, we pick the best of the bunch in our Used Car Awards. As well as naming the best cars, we also pick the best used car websites and schemes from vehicle manufacturers. 

Reliability Survey

If you're buying a new or used car, then you want to know that it's going to be reliable. That's why, every year, we ask thousands of real owners to tell us about their cars in our Reliability Survey.

For all the latest reviews, advice and new car deals, sign up to the What Car? newsletter here