Ayisha Gharu joined What Car? in October 2021 as an editorial apprentice where she gained experience working for the title, producing content for both the website and magazine.
During her time as an apprentice, she studied with Press Association Training to achieve her NCTJ Level 5 Diploma in journalism.
Since then, she has progressed into the role of social media manager where she oversees all of What Car?’s social media platforms.
Some of her highlights at What Car? so far include leading the social media coverage of the 2023 What Car? Car of the Year Awards and launching the brand on TikTok.
Ayisha is an expert in:
- Social media strategy
- Audience engagement
- Content strategy and creation
- Short-form video production
Ayisha Gharu Q&A:
What’s the best piece of advice you could offer a car buyer?
Don’t rush into things. Buying a new car is an exciting experience (especially if it’s your first one!), but do your research beforehand to make sure you choose a car that really suits your lifestyle. Have a look around, too, to ensure that you’re getting the best deal.
What’s the best car you’ve ever driven?
My favourite car I’ve ever driven would have to be the Genesis GV60 (mainly because of the really cool crystal sphere gear selector) I had the opportunity to drive one during our Winter Range test. I loved how comfortable it was and how stylish the interior was.
What will the car market look like in 20 years?
Considering the government’s push to more environmentally friendly vehicles, I expect most people to be driving electric cars in 20 years. I hope that the UK’s charging infrastructure will improve drastically by then, too, to accommodate the mass adoption of EVs.
