Darren Moss

Darren Moss
Deputy digital editor

Darren Moss has been a motoring journalist for more than 12 years, and is the deputy digital editor of What Car?.

He previously worked at Autocar (first as digital reporter and then as content editor) and at Car Aftermarket Trader (as a reporter), before becoming the deputy editor of Whatcar.com in 2016.

In his current role, Darren is responsible for planning, commissioning and writing content for What Car? both online and in print, as well as overseeing the brand’s hubbed content around vans, electric cars and product reviews.

Darren has appeared as a commentator on the motor industry on the BBC and Sky News, and regularly features on both local and national radio. He holds a first-class degree in journalism from the University of Lincoln, having graduated with honours in 2011. He is also a commentator on the emerging role of AI within journalism.

Darren is an expert in:

  • Electric and hybrid cars
  • New car deals and discounts
  • Vans and commercial vehicles
  • Car news and features
  • Product reviews
  • Artificial Intelligence (AI) and its uses in journalism.

Darren Moss Q&A:

What’s the best piece of advice you could offer a car buyer?

Never feel pressured to take a deal on a new car. When you’re standing in a showroom it can sometimes feel like you have to put your money down, but you are in control. If it doesn’t feel like the right deal for you, then you can always walk away.
Also remember that negotiations don’t just have to be on price – you can, and should, negotiate on everything from paint protection to getting a full tank of fuel when you pick your car up.

What’s the best car you’ve ever driven?

A Honda Jazz I ran as a company car back in 2021. It was a hybrid and helped to lower my fuel bills, was every bit as fast as I needed for commuting, and was comfortable for longer trips. Plus with a big boot, I never struggled to carry all of my luggage.

What will the car market look like in 20 years?

I believe that electric SUVs and smaller electric cars will be the big-sellers in the next 20 years. Within that time frame, the cost of electrification will reduce dramatically, while the charging infrastructure will grow and adopt faster, more efficient ways of charging. I also believe that Artificial Intelligence (AI) and virtual reality can play a role in helping more people to research their next cars – alongside What Car? of course.

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