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Hyundai Genesis concept

14 March 2007

  • Saloon concept will be unveiled at New York show
  • Targets upmarket Japanese brands like Infiniti
  • Features V8 power and rear-wheel drive

Hyundai Genesis concept car

This is Hyundai's new Genesis executive car concept that will be unveiled at the New York Show next month.

The V8-powered rear-wheel drive car is a big departure for Hyundai, and, if built, would compete with upmarket Japanese brands such as Infiniti, which launches in the UK next year.

Currently, the biggest saloon Hyundai sells in the UK is the Mondeo-sized Sonata, but a larger Azera is sold in the US.

Both are V6-engined and front-wheel drive, so the Genesis really takes Hyundai in the direction of more upmarket four-door cars.

Hyundai hints that the car could well have a future in the UK, too, perhaps with an i70 badge to complement the i30 unveiled at the Geneva Motor Show last week. That would leave space for the Sonata to be called the badged i50.

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