Sexy new style for Kia

14 December 2006

  • Kue concept car hints at new look for Kia
  • Billed as a driving enthusiast's 4x4
  • Goes on display in Detroit in January

Kie Kue

Kia is hoping to continue shedding its budget-brand image with the unveiling of the Kue concept car at the Detroit motor show in January.

The South Korean manufacturer's latest concept car is a 4x4 with added attitude. It focuses on performance rather than practicality, and driving pleasure rather than carrying capacity.

The Kue is around the same length as a Range Rover Sport, and that rides on 22-inch wheels (it seems the wheels on concept cars need to be at least 20-inches).

Even so, Kia stresses that the Kue does hint at the company's future styling direction. It’s certainly a long way removed from the humdrum Sportage and Sorrento, and could do wonders for the brand if it ever went into production.

Haymarket Logo What Car? is brought to you by Haymarket Consumer Media
What Car? is part of Haymarket Motoring
© Haymarket Media Group 2016