The Kia Cee'd has always been excellent value with its solid build and market-leading warranty. However, its trump cards are space and frugality. There's plenty of room for four to sit in comfort, with five at a push, and the low-lipped boot is as big as those in its major rivals.
Pricing is very aggressive, especially when you consider the standard kit and that seven-year warranty. Running costs are equally compelling given the economy and the fact that the Cee'd holds its value well. Low emissions make it cheap as a company car, too.
The generous standard specification means there is little need to go beyond the entry-level 1-spec car, which gets air-con, front electric windows, central locking, and an iPod-compatible CD stereo and Bluetooth connectivity.
It's relaxing to drive as well as sit in; the 126bhp 1.6-litre diesel pulls strongly. Wind and road noise are pretty well isolated, too.