Back to school for BMW
In the UK, 148 dealerships and 4912 employees have taken part in the scheme, with another 1400 due to be trained this year.
Using a web-based training-tool 'Welcome to the BMW car dealership', the course is designed to improve customer service in both sales and aftersales departments. It has been developed by BMW's in-house training academy.
BMW says this kind of training will help it differentiate itself from other premium car manufacturers.
Is BMW getting it right?
Have you bought a new BMW recently? Or had your BMW serviced at a franchised dealership? Leave reviews of your BMW buying and owning experiences via any of our BMW car reviews.
Featured in this story