Ford's prices rise again
25 November 2009
- Fourth increase this year
- Focus up nearly £2000 in a year
- Needed to remain 'viable' says Ford
Ford will increase its prices by an average of 2.7% next month, making it the fourth price rise the company has introduced this year.
The company blames the weak value of the pound, which Ford says has fallen by 30% over the euro since 2007.
The price rises mean that an extra £250-£500 will be added to the likes of the Ka, Fiesta, Focus, C-Max, Kuga and Mondeo, while customers can expect a £600 increase on an S-Max or Galaxy.
Increase to maintain a 'viable business'
Ford of Britain's managing director, Nigel Sharp, said: 'Price rises are required to maintain a viable business and to recover the relative cost increases caused by the weakness of the pound over an extended period.
The increase will apply to orders received after November 30.
Focus up by nearly £2000 in a year
At the end of 2008, a Focus 1.6 Zetec five-door had a list price of £16,145, but today the same car costs £17,695. Expect the car to cost around £18,000 when the price rises come into effect next month.
The pain for Ford buyers won't stop there, however. In January, VAT goes back up to 17.5% so the list price of that Focus will be nearer £18,500. However, discounts are easy to obtain on most Ford models – haggle at least £2500 off the Focus in this example.
While private buyers can offset the price increases by heavy discounts, company car buyers pay tax on the list price, so they will be affected by price rises.
However a Ford spokesman said: 'Price rises have been a characteristic of the UK market all year. In the past we have seen a rapid response from our key competitors so we don't believe company car drivers choosing Fords will be at a disadvantage.'
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