Honda OSM concept for British show
The two-seat roadster is called the Honda OSM (Open Study Model), and although Honda says there are no plans for it to enter production, it concedes that it will use the show to gather feedback from customers to guide any future developments.
No technical details about the car have been revealed, although it is clear that the car has been aerodynamically sculpted to minimise wind resistance and lower fuel consumption.
Other Honda show cars
Also on show will be the FCX Clarity, Honda's hydrogen fuel cell production car, which is about to go on trial in California.
The CR-Z, Honda's lightweight hybrid sports car, will also make its UK show debut. The low-emission coupe will go into production, although there's no word on when it'll be released in the UK.
Honda has also taken over the Live Action Arena at ExCel, renaming it 'Dreamscape' for the duration of the British Motor Show.
This arena will house performances that tell the unique story of Honda, using cars, motorcycles, dancers and even robots.
In total, 40 different products from Honda's history will be on view, including ASIMO, Honda's advanced humanoid robot.
Each Dreamscape performance will last 20 minutes, followed by 10 minutes viewing time, where visitors can get close to the stars of the show.
There will be at least four shows each day in the 2500-seater arena, and it will be free to visitors.