JD Power customer satisfaction poll '08 - Introduction

Article 1 of 9 See all
Why ask a few friends if they're happy with their cars when you can ask 16,000 motorists?

Tap into the JD Power and Associates/What Car? Customer Satisfaction Survey and you'll find out how 16,301 owners have got on with theirs.

All told, the motorists in our study have covered 272 million miles, so they've got a lot of experience to share.

The survey includes 28 manufacturers and 100 different models, from city cars to 4x4s, and covers vehicles registered between September 2005 and August 2006.

How the survey works
Each of the motorists in the survey filled out a detailed questionnaire that explored every aspect of their car ownership.

Eight areas were put under the microscope: mechanical problems, interior problems, exterior problems, vehicle performance, vehicle interior, vehicle exterior, the quality of service from dealers, and ownership costs.

In each area, owners rated their cars, which gave an overall Customer Satisfaction Index (CSI) score.

The overall result is drawn from these eight areas, weighted in favour of quality and reliability, then vehicle appeal, dealer service and, finally, the cost of ownership.

Read on to see which cars are the best and worst to own.

Table: results by model

Table: results by manufacturer

JD Power customer satisfaction poll '08 - City cars


Free car valuations