Toyota extends warranty to five years
01 June 2010
- Toyota cars will have five-year warranty
- Follows extended warranty or free servicing offer
- Targets new buyers who have recall concerns
All new Toyotas will get a five-year warranty as standard from today.
The new warranty replaces the previous three-year/60,000-mile cover. Fully backed by the manufacturer, it covers the car for five years and 100,000 miles – if it is serviced in accordance with the Toyota service schedule for the full period.
The introduction of the new warranty follows on from – and effectively replaces – the company’s ‘Your choice, our promise’ campaign, which started in the spring and offered buyers the choice of a five-year warranty or three years’ free servicing.
Targeted at new customers
The company says that the new warranty is particularly targeted at buyers who might not have considered the company’s cars before, and buyers who might have been put off by the various recalls over the past few months.
‘Our new five-year warranty is evidence of our commitment to quality and to our customers – both those who are loyal to the brand, and those who are considering switching to Toyota for their next car,’ said Miguel Fonseca, Toyota GB managing director.
There are no plans to extend the warranty on cars from Lexus, Toyota’s luxury brand.
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