Hyundai is not promising to undercut all its rivals on price, but it is adamant that the i10 will come better equipped.
The company has confirmed that all i10s will come with five-doors, air-conditioning, six airbags (most rivals have four) and stability control along with a five-year warranty.
The pricier i10 models will be available with equipment usually found on larger cars, such as automatic climate control, a heated leather steering wheel and cruise control.
The car will be launched with a choice of two petrol engines a three-cylinder 1.0 or a four-cylinder 1.2. Both engines should emit less than 100g/km of CO2.
Buyers will have the option of customising the face of the dashboard with a choice of four colours blue, grey, orange and red while a no-nonsense control layout keeps things simple for the driver.
Hyundai claims that the new i10 will have best-in-class legroom front and rear occupants each get 945mm, according to the manufacturer's figures so even six-footers should have enough space to stretch out in. Boot space will also be fairly generous 252 litres is on par with the Volkswagen Up, and just about big enough to cope with a large shopping trip.
The new Hyundai i10 will have its debut at the Frankfurt motor show in September and will go on sale in the UK this winter, priced from around 8500.