The Kia Ceed is competitive in lots of areas but, unlike its best rivals, it fails to be outstanding in any area. Long warranty aside, there's little compelling reason to recommend it over the better-handling Ford Focus, the more practical Skoda Octavia or Skoda Scala, or the more refined and comfortable Volkswagen Golf. The 1.0-litre petrol in entry-level '2' trim is the sweet spot of the Ceed line-up – but we’d definitely add the optional forward collision avoidance assist system.
Similar to 3 trim on the gadgetry front, but adds sportier looks – both inside and out – as well as heated front seats and steering wheel. We reckon the cheaper trims (2 and 3) make more sense, though.
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