Video: Behind the scenes of our Vitality top driving tips shoot

We’ve partnered with Vitality Car Insurance to find out how rewarding good driving can be. And we’ve had more than a bit of fun along the way, too...

When we teamed up with Vitality as our Official Car Insurance Partner, we knew things would be a bit different. After all, Vitality is offering a new kind of car insurance that actively celebrates and rewards your good driving. The better you drive the more points and rewards you accrue – and the more we all become better, safer and greener drivers.

That’s why we pooled together the best driving advice from our vastly experienced editorial team, and brought in a few experienced driving friends to give us their top tips, too. You can read about some simple everyday advice that you can action on every trip to be a better driver, and we’ve got plenty of advice for making long journeys for family holidays and staycations safer, easier and more efficient.

But, as we had so much fun sharing our advice on our shoot, we thought it only decent to share that with you too. Enjoy…

Learn more about how Vitality Car Insurance rewards good driving


Vitality is offering a new kind of car insurance, that actually rewards good driving

Drive better and greener: as easy as ABCDS

In the same way that Vitality health insurance gently encourages you to be healthier by giving you points every time you walk more, do an active sport or go to the gym, Vitality Car Insurance recognises and rewards you when you drive better – and even when you don’t drive at all.

Getting started is easy. Simply attach Vitality’s Good Driving sensor to your windscreen – it’s essentially a wearable fitness device for your car – then sync it with the Vitality Member app on your smartphone. You’re now ready to get rewarded.

On every journey, the Vitality Good Driving sensor recognises and rates good driving – based around the core principles of acceleration, braking, cornering, distraction and speed. So, learning how to be a better driver and get rewarded more is as easy as remembering your ABCDS.

The better you drive, the more Vitality points you accrue. Equally, to help encourage us all to reduce our impact on the world, Vitality will reward you for car-free days and will also automatically offset up to 100% of your daily carbon emissions, depending on how well you drive.

Drive well most days, or leave the car at home, and you could earn enough points to make you eligible for great instant weekly rewards – such as a handcrafted drink from Caffe Nero or on-demand movie rentals from Rakuten TV.


Vitality is offering a new kind of car insurance, that actually rewards good driving

Controlling your costs and keeping the joy of driving

Equally, Vitality Car Insurance rewards consistently good driving and improvements in your driving over the long run help you control your long-term insurance costs. 

Build up your driving skills to achieve Gold or Platinum status, and you can reduce your excess by up to £250 in the event of a claim. Plus, if you stay claim-free, you can earn a No Increase Guarantee at renewal.

“I've driven with a Good Driving sensor and have no doubt its presence improved my driving,” said What Car? Editorial Director Jim Holder. “Because I wanted good scores, I was more conscious of my actions and more aware of the need to drive more smoothly and more efficiently - with the benefit of using less fuel and putting less wear and tear on my car. It was also quite enjoyable to interrogate my results after each journey, and constantly learn how to improve them.”


Vitality is offering a new kind of car insurance, that actually rewards good driving

Support you can trust

Vitality Car Insurance is cover you can trust. It has been awarded a 5 Star Defaqto rating, and comes from a company that is rated Excellent on Trustpilot.

Equally, the Vitality Car Insurance UK Claims Team are on-hand 24 hours a day, 7 days a week, 365 days of the year. And, if the worst should happen and you do hit trouble, Vitality’s comprehensive support gives you the confidence of great cover.

In addition to cover for windscreen repair and replacement locks if you lose or have your keys stolen, Vitality Car Insurance is there to take the stress out of accidents – with the use of a courtesy car when you use an approved car repairer, cover for travel or overnight accommodation, and uninsured driver protection. Plus, you get a lifetime guarantee on car repairs when you use an approved repairer.

You can also add optional extras to your Vitality Car Insurance policy – including legal protection, breakdown cover, replacement car cover and no-claims discount protection cover – helping you combine more of your car costs in one easy to manage package.

There are no mid-term adjustment fees, and – if you need to make changes to your plan during the year – you won't pay an admin fee (although your premium may go up or down depending on the changes you make).

So, if you want to find how rewarding good driving can be, it’s time to check out Vitality Car Insurance. 

Learn more about how Vitality Car Insurance rewards good driving


Vitality is offering a new kind of car insurance, that actually rewards good driving