Seat — pronounced Say-at — has an aging portfolio of models, with a focus put on its sportier sister brand, Cupra, by parent company Volkswagen.

Nevertheless, its models remain popular, with the Ibiza and Leon small and family-sized cars offering more traditional approaches over more ubiquitous SUVs. Still, that particular box is ticked by the Arona small SUV and the Ateca family-sized model.

Seats share their underpinnings and technology with sister brands including Audi, Skoda and Volkswagen, and generally deliver more distinctive styling and a sportier presence, fitting with its brief to be a little more youthful.