2014 Mazda 3 gets brand's first hybrid
* Mazda 3 hybrid makes Tokyo debut * First hybrid engine for Mazda * Petrols and diesel smash sales targets...
The 3, which went on sale November 21, attracted 10,000 orders globally in the month ahead of its official on-sale date – more than three times the expected 3000, Mazda president and CEO Masamichi Kogai announced.
The manufacturer hopes the new Skyactiv-Hybrid engine will broaden the car’s appeal in Japan, where hybrids make up around 20% of car sales, compared with less than 1.5% in the UK.
The new petrol-electric hybrid, which will not be offered in the UK initially, is claimed to improve fuel economy by 50%, with a specially modified 2.0-litre engine promising up to around 83mpg compared to the conventional petrol engine’s claimed 55.4mpg.
Buyers in the UK can currently choose from two 1.5-litre and 2.0-litre petrol engines or a 2.2-litre diesel engine.