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WATCH | New Nissan ARIYA: inspired by timeless Japanese design

The New Nissan ARIYA crossover looks unlike anything else on the road. Here's why...

The exterior of the all-electric New Nissan ARIYA has been shaped by traditional Japanese design philosophies – working with advanced technology and aerodynamic innovation to create a timelessly stylish, efficient and futuristic EV unlike anything else on the road.

Let’s start at the front. Inspired by the idea of kabuku – bold expressions that defy the norm – the New Nissan ARIYA's grille is a seamless one-piece shield. It marks the ARIYA out as an all-electric car, while also protecting the wealth of crucial Nissan ProPILOT Assist with Navi-Link[1] driving sensors beneath that help to make driving easier and safer.

Underneath the smooth surface, you can see the first glimpse of a kumiko lattice pattern – inspired by the craft of traditional Japanese woodwork – that is also subtly featured throughout the ARIYA's interior.

The New Nissan ARIYA's exterior design is also heavily influenced by utsuroi: the idea of fluidity shaped by nature. The frontal shield works with cleverly shaped ducts to deliver a drag coefficient of just 0.297Cd, making it Nissan’s most aerodynamic crossover to date. The result: up to 329 miles[2] of all-electric range. Thin LED headlights also work with sequential indicators to help reimagine Nissan’s signature V-Motion front-end design for its most striking and innovative all-electric vehicle yet.

The side profile is another compelling angle of the New Nissan ARIYA. The sleek, sporty roofline works with a single seamless line – also characterising utsuroi – that runs along the side of the ARIYA to connect front and rear. It evokes linear movement, while the optional 20-inch alloy wheels help to amplify the ARIYA’s electrifying performance abilities.

At the back, a one-piece LED light blade stretches across the rear of the New Nissan ARIYA, embodying the Japanese term sei – the clever treatment of structures and details – while the flared rear haunches and high-mounted wing subtly allude to the ARIYA’s all-electric power and capabilities.

Finally, the exterior Akatsuki Copper paint[3] embodies the moment just before dawn as the sun marks the beginning of a new day, aptly reflecting the fact that the all-electric New Nissan ARIYA crossover is truly a new dawn for the Japanese brand and for the future of personal electric mobility.

Learn more about the New Nissan ARIYA

[1] ProPILOT is an Advanced Driver Assist technology but cannot prevent collisions. ProPILOT is intended for “Eyes on/Hands On” for highways only (road separated by barriers). It is the driver’s responsibility to stay alert, drive safely and be in control of the vehicle at all times. For more information, please refer to the owner’s manual or visit

[2] ARIYA 87 kWh Evolve 2WD. WLTP fi gures shown are for comparability purposes. Actual real-world driving results may vary depending on 
factors including the starting charge of the battery, accessories fi tted a  er registration, weather conditions, driving styles and vehicle load

[3] Akatsuki Copper paint optional at additional cost

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