'I'm not impressed easily. Wow! A blue car!'
This is just one of the many pearls of wisdom uttered by Homer Simpson, the yellow-skinned star of The Simpsons cartoon show.
It's an unlikely alliance, then, that sees Homer spearheading an advertising campaign for the New Renault Kangoo
Still, clearly the Renault marketing men have ignored another of Homer's catchphrases 'Trying is the first step toward failure' and decided to do something different in their latest campaign.
In a series of television adverts, the Simpson family, made up of Homer, his wife Marge, children Bart, Lisa and Maggie and grandfather Abraham, leave their hometown of Springfield and enter the real world.
Inevitably, this throws up a series of tricky situations, and the Kangoo's folding rear seats and storage space are put to the test as the kids squabble and Homer tries to hide some food after Marge threatens to put him on a diet.
By the time their stint in the Kangoo is up, however, the fractious family give the MPV their seal of approval.
Good, though it is, though, we doubt the Kangoo will surpass Duff beer in Homer's affections.
'Ah, beer,' he once philosophised. 'The cause of and the solution to all of life's problems.'