Base Jam trim comes with air-con, electric windows and alloy wheels. Glam trim is marketed as the classy, stylish option and adds a fixed glass roof, climate control, LED daytime running lights and various chrome highlights on the outside. Slam is intended to be a sportier option, so it gets the same equipment as Glam, although it drops the glass roof in favour of sports suspension and 17in alloys (over the 16s fitted to the Jam and Glam).
Energised trim is tempting if you’re happy to stick to the 1.2-litre engine. Over Jam, this adds 17in alloys, LED running lights and tail lights, Intellilink infotainment and black accents yet is the same price. The only issue is that you can’t choose another engine or add any options. Confusingly, Unlimited trim is also the same price as Jam yet it adds climate control and has a far wider range of customisation options.
Then there’s the S trim (formerly Grand Slam), which is the hottest Adam of all and which includes unique interior trims, cruise control and an upgraded infotainment system.
If you want your Adam to look a bit more rugged there are two Adam Rocks models. The basic Rocks gets raised suspension and some black body cladding, while the Rocks Air comes complete with a vast canvas sunroof. There are also sporty S and highly customisable Unlimited variants.
That makes the Adam one of the more generously equipped cars in the class, but it’s the extent to which the Adam can be accessorised that is its stand out feature. On top of the four trim levels, there are 12 exterior colours, three roof colours, three decal packs, 20 wheel size and colour options, three interior roof linings (including one with 60 LEDs to look like the night sky) and countless other interior options, to provide some idea of the personalisation possibilities.