Best of the Geneva motor show 2009 - 10. Hyundai ix-onic
Great, now that we've got that out of the way, let's take a look at the car itself, which shows how the Hyundai Tuscon replacement will look when it goes on sale next year.
It is bigger than the outgoing Tuscon and will rival the Ford Kuga. It will be offered in two- and four-wheel-drive variants.
The concept car is powered by a new 168bhp 1.6-litre turbocharged petrol engine that emits just 149g/km of CO2. It's likely to be used elsewhere in Hyundai's range – probably in larger cars first - in the near future.
The ix-onic also has a six-speed semi-automatic gearbox, while the ISG engine stop-start technology it showcases will appear in the Hyundai i30 from September.
Other standout features include LED daytime running lights and a concave plastic rear window, which helps reduce drag and integrates with the rear spoiler.
Oh, and if you're still struggling with that name, then don't fret too much: it'll be re-named the Hyundai ix35 when it hits showrooms in spring 2010.
Why it's so good The bold angles of the car give it a real presence. The new engine also heralds a new era of engine technology for Hyundai.