This is the Ford Vignale, a high-spec version of the next-generation Mondeo that's due on sale here before the end of 2014.
Ford claims the Vignale is a response to customers demanding greater levels of luxury than those offered on even the top-spec Titanium X editions of the current line-up; the company says that higher-level trims account for more than half of its overall sales in Europe these days. The two cars pictured here are ostensibly show creations, but it's thought all of their styling and trim add-ons could make production.
Gaetano Thorel, vice-president of marketing for Ford of Europe, said: "Vignale is more than a trim, it's a combination of product execution tied with exclusive consumer experience. Only 500 dealers in Europe will sell them, and the buyer will get a VIP experience – single point of contact, no time wasted."
The exterior styling gets a number of modifications, such as extra polished chrome on the front grille and foglight surrounds, the side mirrors and the side panel inserts, a unique design of alloy wheel and paint job, plus Vignale badges just ahead of the front doors. At the rear, there are LED tail-lights and Vignale-branded strips on the boot pull-down handle, and the saloon's pull-out tray designed for suit jackets and small items.
The cabins on the two Frankfurt motor show cars feature contrasting approaches to the interior finish. The saloon gets light-coloured, quilted leather seats with a dark Alcantara headlining; the estate version gets darker seats with wider piping, and a light shade of headlining. Both cars feature Nubuck leather extensively, leather finishing on the dashboard and centre console, and double-stitching throughout.
The estate Vignale showcases a range of accessories that Ford plans to launch alongside the brand, with a pair of custom-designed soft leather cases that mount in the boot.
Unlike the estate models, which will continue to be sold as regular Mondeos, the only spec of four-door offered will be the Vignale. Thorel confirmed that "there will be other Vignale models," although there was no specific models confirmed. It's thought that the next generation of Galaxy and S-Max would both be suitable, though, along with the Kuga.
Thorel confessed that the Mondeo's historically poor residual values were something that could harm the appeal of the Vignale models, but "high production numbers are a key cause of this, and the Vignale will account for only around 10% of new Mondeo sales."