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What is the Target Price? |
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The What Car? Target Price will change the way you buy your car. It is designed
to answer the car buyer's biggest question: "How much should I pay for my new car?"
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The Target Price is a realistic discount that should be within your reach at a dealer
near you. And if your dealer won't sell you a car for the price we quote, we'll
find you one who will.
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How do we find it? |
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Our army of mystery shoppers is constantly researching prices all over the UK. They
deal directly with dealers, get the low-down on the latest offers available from
industry insiders, then we double-check these prices with independent sources.
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Every Target Price is for a brand-new UK-sourced model – not a pre-registered, imported
or nearly-new one – and it's backed by a written quote from a dealer. What's more,
we update our prices every day to keep track of the latest developments in the marketplace.
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How can I match it - or beat it? |
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- Shop around - ring or visit several dealers and brokers then play
one off against the other.
- Don't tell the salesman how much you've got to spend - and remember
that Target Prices are starting points for negotiations.
- Stick to the car you want - dealers may push you towards a cheaper
car to try to keep their profit margin up.
- Get as much extra spec as possible - if the salesman won't budge
on price, try to get a CD player or metallic paint thrown in.
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Our price promise |
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If your dealer won't sell you a car at our Target Price, we'll put you in touch
with one who will.
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Submit your details here
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Alternatively call the Target Price hotline on 0845 123 2620
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What Car? is brought to you by Haymarket Consumer Media
