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Meet Nissan's Ambition 2030: The future of electric driving

Three striking all-electric concepts are just the tip of the iceberg...

Nissan Max-Out concept

Nissan’s reputation for electric innovation goes back 75 years to the pioneering Tama city car  of 1947. Today, Nissan is at the forefront of the global drive to efficient e-mobility with its acclaimed Nissan LEAF, while the new Nissan ARIYA crossover is turning heads for its stunning style, impressive electric range, rapid charging speeds and engaging driving character.

Now, Nissan is looking to an even more electrified future. Alongside three striking all-electric concepts – the Max-Out (above), Chill-Out (right) and Surf-Out (below) – Nissan has committed to a long-term global strategy to accelerate development of its electric powertrains and safety technology, and to reach total carbon neutrality.

Discover the Nissan ARIYA

Nissan Chill-Out concept

Meet Ambition 2030: £13 billion of investment by Nissan over the next five years to further accelerate innovation and expand its electrified range. The result: 23 new electrified models by 2030,  including 15 new pure-electric cars.

At the heart of this plan is an advanced range of electric powertrain technologies that will take Nissan's battery efficiency to new levels. Today's Nissan LEAF 62kWh offers up to 239 miles of range (WLTP)[1], while the Nissan ARIYA moves the game on with up to 310 miles of range (WLTP)[1]. Now, for Ambition 2030, Nissan is investing in advanced all-solid-state-batteries (ASSBs), which are set to reduce charging times by 66%, while also significantly reducing the cost of battery packs – helping more people to make the electric switch even more affordably than ever before.

Nissan Surf-Out concept

That’s not all. Ambition 2030 will accelerate adoption of Nissan’s ProPILOT technology – which helps make driving easier and safer – into over 2.5 million cars globally by 2026. It also supports Nissan’s goal to go carbon-neutral across the lifecycle of its products by 2050. 

A key part of this is EV36Zero: expanding Nissan’s Sunderland plant into a carbon-neutral vehicle and battery production facility, with a pioneering 360-degree renewable energy ecosystem.

So, when it comes to changing the game for electric cars and achieving total carbon neutrality, Nissan already has an impressive 70-year reputation for innovation to build on, as well as two amazing models – the all-electric Nissan LEAF and Nissan ARIYA – that make a compelling argument for making the switch today. Now, under Nissan’s Ambition 2030 plan, it’s clear that there’s even more to come.

Discover the Nissan ARIYA

[1] WLTP cycle pending official homologation in 2022. WLTP figures shown are for comparability purposes. Actual real-world driving results may vary depending on factors including the starting charge of the battery, accessories fitted after registration, weather conditions, driving styles and vehicle load.