News

New VW Beetle shown in Super Bowl ad

* Volkswagen show VW Beetle ad
* Shown during Super Bowl break
* Car on sale winter 2011

An outline of the next Volkswagen Beetle was revealed in an advert shown during American football's Super Bowl last night.

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Interest in the adverts shown during the commercial breaks can be as big a news story as the game itself, so advertisers can pay up to $3million to air a 30-second ad during a Super Bowl break.

Volkswagen had two adverts aired during the Super Bowl, one for the US-market Passat featuring a mini-Darth Vader, and one for the new VW Beetle, which is due on sale in the UK towards the end of this year.

Watch the advert