Tom Goodban has been an automotive videographer for more than seven years, and has been filming and editing What Car? videos since 2025.
Tom previously worked as a Multimedia Producer at Calex, an agency that created and delivered internal training videos for brands such as Alfa Romeo, Citroën and Peugeot, while producing content at events such as Goodwood Festival of Speed in many different capacities.
In his current position, Tom films and edits What Car? car reviews, road trips, reveals and short form content for What Car?’s YouTube channel.
Tom studied Media Production at the University of Derby and graduated with a First Class honours in 2017.
Tom Goodban Q&A
What’s the best piece of advice you could offer a car buyer?
As a videographer, I have a weakness for vehicles with plenty of space. But everyone is different. So before chasing a desirable brand or a pocket rocket, ensure your bespoke needs are met by your desired car before signing the dotted line.
What’s the best car you’ve ever driven?
In my previous role, I became very familiar with models from the Stellantis group, but since joining What Car? I've been able to drive a far wider range of cars. But despite my need for practicality, I have to say, I had a blast in the Mini JCW Electric.
What will the car market look like in 20 years?
I can imagine it'll be a wash of colours — because it's great to see many brands offering bright colours as the only non-cost option for their cars. I love it when a bright coloured car helps to make my videos pop; it's so much nicer than a sea of grey!
