Design boss keen on Jaguar Mini rival

* Callum keen on Mini-sized Jaguar * High-end car for city use * Could be a hatch, coupe or small saloon...

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Chas Hallett
16 November 2011

Design boss keen on Jaguar Mini rival

Jaguar design boss Ian Callum is keen to add a Mini-sized car to the company's range.

'It's a personal view, but there's room for a premium small car,' he told What Car?. 'It would be a high-end small car for city use'.

However, according to Callum, such a car would not be a cheap Jaguar, just a scaled-down car.

'The big challenges would be economic and creating a business case for it, along with making a small car feel like a Jaguar and having the right levels of refinement and luxury.'

Callum wouldn't be drawn on a format, saying that it could be a hatchback, coupe or small saloon, but it 'would have to break the mould and be a car that people just want.'

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