You don’t enter Rolls-Royce ownership under any illusion, so the enormous purchase price is to be expected. So are the insane running costs, but again, anyone who can shell out this kind of money for a car won’t really care. You might need to build yourself a new garage, too, because the car is absolutely enormous.
The Phantom is very well equipped, but it’s been around for a good few years so lacks some of the latest technology such as a head-up display and automatic parallel parking. Rolls-Royce’s bespoke programme allows plenty of scope for customisation, however. You can have pretty much anything you want – for a price.
Inside, it’s possible to add a huge range of extras, including TV screens, fridges, glass holders and reversible floor mats, but again, the list is really only limited by your imagination if you have enough money. As you'd expect, the Phantom comes with a host of airbags and electronic driver aids to help you avoid bashing your pride and joy. However, it does miss out on some of the latest safety aids, such as lane-keeping assist and blind spot monitoring.
Ultimately, you’ll save a shed load of cash by buying an S-Class, Range Rover, A8 or XJ, but it isn’t really the same if you’re looking for the ultimate luxury car. These cars use less fuel and cost less to tax, but they’re still built on production lines by robots, not painstakingly crafted by hand.