What Car? says...

Walk over to the nearest window, have a peek outside and these days it’s very likely you’ll see a small SUV parked somewhere nearby. Their popularity seemingly knows no bounds, and the Volvo V40 Cross Country is, in some ways, trying to appeal to exactly those buyers.

This means you can look at the Cross Country in two ways; one that it rivals premium family hatchbacks such as the BMW 1 Series, Audi A3 and Mercedes A-Class, and the other that it faces competition from small SUVs like the Audi Q3 or BMW X1.