It all started around 20 years ago when Apple introduced the first iMac. Not only did this groundbreaking product save the company from from bankruptcy, but turned it into a brand that others desperately tried to emulate.
Since then, the letter 'i' has been used on everything from newspapers to teddy bears in the hope that some of that magic will rub off. What's truly remarkable, though is that the Jaguar I-Pace actually feels like a product Apple might have come up with itself – and not just because of its name.
Being both an electric car and an SUV, it’s bang on trend, competing in two sectors of the car market that are growing fast. And, just as importantly, it looks like it has driven straight off the set of a sci-fi movie.