Jaguar I-Pace review

It all started when Apple introduced the first iMac, and not only saved itself from bankruptcy but also became a brand others desperately aspired to be like.

Since then, the letter 'i' has been used on everything from newspapers to teddy bears in the hope that some of the magic will rub off. However, the Jaguar I-Pace is unusual in that it actually feels like an Apple product.

As an electric car and an SUV, it’s right on trend, competing in two sectors of the car market that are growing fast. But, just as importantly, Jaguar didn’t play it safe and simply stuff lots of batteries into its conventionally powered F-Pace SUV – the tactic played by BMW when it created the electric iX3 from the fossil fuel-powered X3.

Instead, Jaguar boldly created a car that remains faithful to the dramatic I-Pace concept that was so enthusiastically received at motor shows. As a result, the production version of the I-Pace looks like it has driven straight off the set of a sci-fi movie.

Now, though, things are very different to when the I-Pace was first launched. Back then, it had only the much more expensive and bigger Tesla Model X as a direct electric SUV competitor. The competition has really hotted up since, and close rivals now include the Audi E-tron, Ford Mustang Mach-E, Mercedes EQC, Volvo XC40 Recharge and that BMW iX3 – with many more to come.

So how does the I-Pace stack up? To find out, read on, because in this review we’ll cover everything from what it’s like to drive and how practical it is to how much it will cost you to buy and run.

And if it takes your fancy, our New Car Buying service can offer you a chunky discount on the I-Pace and hundreds of other great cars, all from the comfort of your home.