It all started around 20 years ago when Apple introduced the first iMac and not only saved itself from bankruptcy but also became a brand that others desperately aspired to be like.
Since then, the letter 'i' has been used on everything from newspapers to teddy bears in the hope that some of the magic will rub off. However, the Jaguar I-Pace is unusual in that it actually feels like a product Apple might have come up with itself.
Being both an electric car and an SUV, it’s bang on trend, competing in two sectors of the car market that are growing fast. And, just as importantly, it looks like it has driven straight off the set of a sci-fi movie.
Instead, the Tesla that the I-Pace is priced most closely to is the American firm’s luxury hatchback, the Model S, which was named best electric car for more than £40,000 at the 2018 What Car? Car of the Year Awards.
So, how does the I-Pace compare? That’s what we’ll be exploring in this review. And to see how much you can save on a new Jaguar, click here.