Ferrari One-on-One programme
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Ferrari parent company Fiat has successfully launched a personalisation programme for 500 buyers, and now more well-heeled buyers can join in by specifying how they want their supercar to look.
Launched initially for buyers of the 612 Scaglietti supercar, the One-on-One programme includes options ranging from the dramatic (an electro-chromic fixed glass roof which allows different amounts of light into the car at the touch of a button, for instance) to the understated (different styles of seat, for instance.
The Ferrari stand also features a Daytona 365 GTB 4, which is celebrating its 40th anniversary, and the 2007 world-title-winning Formula One car.