BMW 5 Series

BMW M5

what-car-personal-shopper-best-luxury-car-for-pound35000

Saloon

Munich-based BMW is most famous for its sports saloons, in particular the 3 Series and 5 Series. However, it actually builds almost every type of car imaginable: everything from two-seat convertibles to seven-seat MPVs.

The cheapest model in the BMW range is the 1 Series hatchback, which is a rival to the Audi A3, Mercedes-Benz A-Class and Volkswagen Golf. Meanwhile, at the other extreme is the i8 plug-in hybrid sports car, which costs more than £100,000.

BMW was also quick to capitalise on the rise of the SUV and now has six in its range: the X1, X2, X3, X4, X5 and X6.

All of this makes it one of the big three German prestige brands, along with Audi and Mercedes-Benz.

5 SERIES

<h3>The reader</h3>Dear What Car?,After driving executive saloons for most of my working life, I recently retired and received a generous leaving package. I would now like to buy my own luxury car, but I don't want it to be too big. I'm used to saloons, so I'd like to stick with them, and I'd like an automatic diesel car, because I still plan on covering lots of motorway miles in retirement. Badge appeal would be a bonus!

I have around £35,000 to spend; what would you suggest?Alec<h3>The brief</h3><ul><li>Luxury saloon</li> <li>Diesel engine</li> <li>Automatic gearbox</li> <li>Around £35,000</li></ul>Click through to the next page to see our suggestions.<h3><a href="https://www.whatcar.com/news/what-car-personal-shopper-best-luxury-car-for-pound35000/n18611">Next: our recommended new car choice &gt;</a></h3>Page 1 of 4

What Car? Personal Shopper: best luxury car for £35,000

<h2>What we're looking for:</h2><ul><li>Plush ride and the ability to cruise in near-silence </li> <li>Powerful and efficient engine</li> <li>Space for passengers to stretch out in the rear seats</li> <li>Exquisite materials and build quality</li> <li>Endless luxuries on the options list</li> <li>Sensible fuel and tax bills</li></ul>

If you’re in the market for a luxury car, you’ll be after a sumptuous interior, a ride that can soak up the worst of the UK’s pockmarked roads and supreme refinement that allows you to travel at speed in near-silence.

Your cheapest (and smallest) options are the Audi A6, Mercedes E-Class and brilliant BMW 5 Series, the latter of which is so good we voted it our 2017 Car of the Year. Larger options that are definitely worth considering if you plan to travel in the back include the BMW 7 Series, Audi A8 and the Mercedes S-Class, which is beautifully finished inside and not as expensive to run as you might think.

Or if money really is no object at all, the Rolls-Royce Ghost is hard to overlook – especially in extended-wheelbase form. It’s as opulent as cars get.

Luxury

Want a new car but don't know where to start? Just send us your criteria and we'll give you our recommended choice, as well as the best new and used alternatives, and tell you how much we can save you

What Car? Personal Shopper: best luxury car for £35,000        

Estate

Alfa Romeo now has one of its strongest-ever model line-ups, after years of living off past glories.

The BMW 3 Series-rivalling Giulia executive saloon is one of the best cars in its class to drive and has performed very well in the annual What Car? Reliability Survey, while the closely related Stelvio competes in the booming SUV class.

Smaller and larger SUVs are planned, as is a two-door coupé version of the Giulia that will take on the Audi A5, BMW 4 Series and Mercedes-Benz C-Class Coupé.

It’s all a long way from the days when Alfa Romeo just had a couple of dated hatchbacks (the Mito and Giulietta) and the niche 4C sports car in its range.

ALFA ROMEO

Yes, Aston Martin is the preferred manufacturer of a certain (not so) secret agent, but its latest cars offer a lot more than the chance to indulge your Bond fantasies.

The DB11 grand tourer, for example, won its price point at the What Car? Car of the Year Awards, thanks to its beautifully crafted interior and the fact that it’s both fun in the corners and a convincing long-distance cruiser. Meanwhile, the latest Vantage is Aston Martin’s best sports car to date.

The modern Aston Martin isn’t afraid to move with the times, either, with a luxury SUV part of its future model plans.

ASTON MARTIN

Audi is a brand that sets the standard for interior quality, and this, combined with its vast and ever-growing model line-up, has helped it become one of the ‘big three’ German prestige car makers, along with BMW and Mercedes-Benz.

The A3 hatchback, A4 executive saloon and Q7 SUV have all won their classes at the What Car? Car of the Year Awards in recent years, while the TT coupé is the most decorated car in the history of the ceremony.

At least some of Audi's success over the past 30 years can be attributed to the growth in sales of vehicles with four-wheel drive; the company arguably led the way in bringing 4x4 technology into the mainstream, with its Quattro coupé in the early 1980s.

Today, most Audis are available with at least the option of four-wheel drive, while the list of SUVs from the brand includes the Q2, Q3, Q5 and Q7.

AUDI

In many ways, modern Bentleys offer the best of both worlds, blending traditional British craftsmanship with modern mechanicals developed with the help of the company’s owner, Volkswagen.

The Bentayga SUV, for example, is closely related to Audi’s brilliantly engineered Q7 (another VW Group car). Yet the Bentayga still feels every inch a Bentley, thanks to its hand-finished interior and the fact that it’s available with Bentley’s outrageous W12 engine.

Other Bentleys you can buy today include the Flying Spur and Mulsanne saloons and the Continental GT coupé.

BENTLEY

BMW ALPINA

DS has only existed as a standalone manufacturer since 2015&nbsp;(prior to that the badge was used on upmarket&nbsp;Citroëns), but it is now the premium brand in the PSA Group, which also includes&nbsp;Citroën, Peugeot and Vauxhall.

In 2018, DS stated that it planned to launch a new model every year, with all of these influenced by the French fashion industry and&nbsp;designed&nbsp;to take on the ubiquitous offerings of Audi, BMW and Mercedes.

First to arrive (that same year) was the&nbsp;DS 7 Crossback – a large SUV that competes with the Audi Q5, BMW X3 and Mercedes-Benz GLC. Then in 2019 this was followed by the smaller DS3 Crossback SUV, which is not only available&nbsp;with petrol and diesel engines, but also in fully electric E-Tense form.

More recently, DS&nbsp;unveiled its answer to the Audi A6, BMW 5 Series and Mercedes E-Class luxury saloons. And while this DS 9 won't now go on sale until 2021, when it does arrive it will be offered with a choice of petrol, hybrid and fully electric power.

GENESIS

Honda is a company that doesn’t like to follow the crowd. So, while it competes in most of the traditional sectors of the car market, in each case it does something a little bit different.

The Jazz, for example, might look like just another rival to Britain’s best-selling car, the Ford Fiesta, but it’s actually much more practical than its rivals, with a flexible boot and Tardis-like interior.

The bigger Civic is also a practical choice, but it’s mainly distinguished by having eye-catching, love-it-or-hate-it styling, despite competing in a sector of the market that’s usually more conservative than a blue rosette.

And while it may not seem so radical now, Honda’s large SUV, the CR-V, was one of the first to forego any pretence of being an off-roader and instead focus on on-road driving dynamics.

HONDA

Hyundai has transformed itself from a maker of oddball hatchbacks that sold in small numbers in the UK, to a major rival to the likes of Ford, Vauxhall and Volkswagen.

The Korean firm’s Ioniq Hybrid is particularly impressive, having beaten the trend-setting Toyota Prius when we tested the cars back to back.

Meanwhile, at the extremes of the Hyundai range you find the tiny i10 city car – a four-time What Car? award winner – and the stylish yet family-friendly Santa Fe SUV.

As a bonus, all of these cars come with the reassurance of a five-year, unlimited-mileage warranty, whereas most of Hyundai’s rivals offer only three years and 60,000 miles of cover.

HYUNDAI

Infiniti is to Nissan what Lexus is to Toyota: the premium arm of a mainstream car maker.

Infiniti’s current model range includes the Q30 hatchback, Q50 executive saloon and Q60 coupé, all of which go head to head with cars from the likes of Audi, BMW and Mercedes-Benz. There’s also the QX30, a small SUV.

The brand has so far struggled to make a big impact on British buyers due to high prices, but most of the time that’s partially offset by a long list of standard equipment.

Future plans include a new range of electric vehicles and a smart petrol engine that is said to offer diesel-like fuel economy.

INFINITI

Jaguars are consistently among the best-handling cars of their kind, with the firm’s model range encompassing the XE, XF and XJ saloons, the F-Type sports cars and multiple SUVs.

Jaguar was actually relatively late to launch its first SUV, the F-Pace, but it quickly followed it up with the smaller E-Pace and the all-electric I-Pace.

That SUV range will keep growing, too, with larger and more luxurious SUVs planned to take on the Porsche Cayenne and the Range Rover from sister brand Land Rover.

JAGUAR

Buyers seeking value for money should have Kia towards the top of their shopping list.

Although once a niche brand in the UK, today Kia outsells many more established brands, helped by its market-leading seven-year warranty and a strong reputation for reliability; in fact, Kia regularly finishes towards the top of our reliability surveys.

There are plenty of models to choose from, too, ranging from the small Picanto city car to the Ceed family hatchback and the Sorento large SUV. The Picanto was the first Kia to win its class at the What Car? Car of the Year awards.

In the same way that Infiniti acts as Nissan’s premium arm, Lexus has a similar tie-in with Toyota. And since most of Toyota’s models are offered as hybrids, it’s no surprise to see the same from Lexus, although there are some traditional petrol engines, too.

The brand focuses heavily on SUVs – namely the NX and RX – but also has the CT hatchback, ES executive saloon and LS luxury car among its portfolio. More small and large SUVs are expected in the future.

Like Toyota, Lexus has built a very strong reputation for reliability and regularly finishes very close to the top of our annual Reliability Survey.

LEXUS

Do you look at the models of Audi, BMW and Mercedes-Benz and find them all a bit too… common? Well then, Maserati might be up your street.

This Italian car maker has one SUV in its line-up – the Porsche Cayenne-rivalling Levante – but also the Ghibli and Quattroporte saloons, GranTurismo coupé and GranCabrio drop-top.

Despite its long history, Maserati has been through several periods of inactivity but is now in better health thanks to being part of the large Fiat Chrysler Automobiles group.

In the future, we’re expecting to see Maserati grow its SUV range with new models to sit above and below the Levante, as well as a new range-topping sports car.

MASERATI

Mazda can be summed up in a single word: bold. Not only do its cars generally look like nothing else on the market, but it’s also invested heavily in innovative engine technology.

So, while many car makers have moved to smaller turbocharged engines, Mazda instead offers larger motors that are still efficient. For example, the entry-level petrol option in the Mazda 3 is a 2.0-litre unit –&nbsp;far larger than what you’ll find in most rivals – but it remains very clean.

Highlights of Mazda’s line-up include the MX-5 sports car, which has won our Convertible of the Year Award multiple times, and the CX-5 large SUV, which was named as our inaugural best car for dog owners.

MAZDA

Mercedes’ line-up is vast – ranging from the A-Class family hatchback through to staple saloons such as the C-Class and E-Class, and onwards towards multiple SUVs, luxury saloons and even sports cars. Coupés and convertibles are thrown into the mix as well.

As one of the ‘big three’ German brands, Mercedes most often finds itself competing with Audi and BMW but more recently has found itself fending off Jaguar and Volvo, too.

Mercedes models are known for comfort. One example of this is the E-Class, because while the Audi A6 has a plusher interior and the BMW 5 Series handles better, the E-Class is probably the most comfortable for a long motorway journey.

MERCEDES-BENZ

Porsche is best known as the quintessential sports car maker, but its line-up is increasingly diverse, interesting and successful, from its SUV family to the Panamera hatchback and shooting brake and, in time, a planned family of electric vehicles.

Whatever your choice, What Car?’s testers rate the cars highly; Porsche has an unusually high percentage of five and four-star cars.

Without exception, its sports cars are class leaders or among the class leaders, standing out for combining driving thrills with surprising luxury and comfort. Likewise, its SUVs are among the sharpest handling, as well as offering high levels of practicality and quality. Meanwhile, the Panamera is a true rival to the very best large executive saloons.

Porsche also sees itself as an electric car pioneer and has already enjoyed sales success with its plug-in hybrid range. Its first all-electric sports car is imminent, signalling the firm’s intent to stay relevant for many years to come.

PORSCHE

When it comes to making a statement about how successful you are, there is no brand that shouts “I’ve made it!” more emphatically than Rolls-Royce.

If that’s all you want from your car, look no further. The firm has expanded its range in recent years, with the top-of-the-range Phantom saloon being joined by the Cullinan SUV, and other models including the Wraith and Ghost.

Whichever way you go, if you have to ask how much it costs, the chances are you can’t afford it. And, even then, the base price is unlikely to be what you end up spending, such is the list of alluring options on offer.

It’s also a moot point whether the cars themselves – rather than the image they portray – represents the very best way to spend your money. What Car?’s testers rate all of them positively but reckon that – if you’re buying with your head rather than your heart – there are other cars that you should also consider.

ROLLS-ROYCE

Once best known for its flame-spitting, rally-bred Imprezas, Subaru’s focus now is on cars that will appeal to a far wider audience, and especially one that values go-anywhere ability and no-nonsense values above all others.

The result is a mixed bag of offerings, none of which rise beyond being average in their class but most of which have facets that make them stand out from their rivals. Core to its range are the Forester and Outback SUVs, while the Levorg is a more conventional estate.

At other extremes, there’s also the BRZ, an entertaining coupé that is let down by its price and resale values, and of course the Impreza, which comes in a variety of forms, including a hot model.

SUBARU

Tesla is the company that changed the car industry, putting electric cars at the forefront of public conscious – helped by the personality and profile of boss Elon Musk.

Today, Tesla has a wider line-up than ever, with the BMW 3 Series-rivalling Model 3 set to make its products more accessible. Alongside the Model 3, the larger Model S saloon and the Model X SUV continue to turn heads, while a new roadster, complete with supercar-beating acceleration, is in the works.

However, while the cars are all impressive, and for all that Tesla has acted as a catalyst for the more traditional car firms to develop electric vehicles, it’s a firm that continues to attract criticism, most notably for the reliability of its vehicles – a fact verified in the latest What Car? Reliability Survey.

TESLA

Toyota is a company undergoing a quiet revolution, as it works hard to replace its sensible but somewhat bland reputation with one for being a bit more daring, in areas such as the styling of its cars and its enthusiastic leadership of cutting-edge technology, such as hybrid systems.

That process seems to be working for buyers, with the hugely popular and striking-looking C-HR SUV in particular attracting a great deal of interest. The latest version of the hybrid Prius is also rated highly by What Car?; it’s the first Prius to go on sale that our testers have felt can truly compete all round with existing petrol or diesel rivals.

However, it’s worth noting that this period of transition is also a work in progress, and that many of the firm’s cars are still rated as being no more than average among class rivals by our testers.

TOYOTA

The VW Group famously spends more money on research and development than any rival – and as a result, perhaps it should be no surprise that our testers rate its cars so consistently highly.

The fact that many of those cars use the same underpinnings also helps, because it means that if they get it right once, they have the foundations to keep on getting it right.

However, the Volkswagen brand faces plenty of tough competition, often from within, because the rapidly rising Seat and Skoda brands that are also part of the group have access to the same technology.

VOLKSWAGEN

Volvo is now a true rival to the likes of Audi, BMW, Jaguar and Mercedes-Benz, offering an alternative take on premium executive cars to a rapidly growing fanbase.

After a string of strong launches – notably with the Mk2 XC90 and XC60 SUVs – it struck gold in early 2018 when it launched its smallest SUV, the XC40. When our testers compared the car with its rivals, they concluded that it was the best launch of the previous 12 months, earning it our coveted overall Car of the Year Award.

The good news is that, like many car makers, Volvo now uses the same structure underneath most of its cars – so if they get it right on one model, it usually bodes well for the rest. That’s the case here, with Volvo’s subsequent saloon and estate launches complementing the SUVs and making for a generally extremely appealing line-up.

VOLVO

2 Series Gran Coupe

3 SERIES

7 SERIES

8 SERIES GRAN COUPE

A classy, comfortable&nbsp;and wonderfully refined luxury saloon

Fill out our 2022 Reliability Survey - and win a prize!

Alfa Romeo Giulia

Volvo XC60

Nissan Ariya

Fiat 500

Hyundai Ioniq 5

Honda HR-V

Dacia Jogger

/news/complete-the-2022-what-car-reliability-survey-for-the-chance-to-win-a-prize/n15554

New car deals >>

What Car? Personal Shopper: best luxury car for £35,000

Want a new car but don't know where to start? Just send us your criteria and we'll give you our recommended choice, as well as the best new and used alternatives, and tell you how much we can sav...

BMW 5 Series

BMW M5

The reader

The brief

Next: our recommended new car choice >

Best luxury cars 2022

Lexus ES long-term test review

Audi A7 Sportback vs BMW 6 Series GT vs Mercedes CLS

BMW 5 Series (E39): best cars in the history of What Car?

Used test: BMW 5 Series vs Jaguar XF

Used test: BMW 5 Series vs Jaguar XF: verdict

New BMW 5 Series vs used Audi A8: driving

Used test: Audi A7 vs BMW 5 Series vs Jaguar XF verdict

Used test: Audi A7 vs BMW 5 Series vs Jaguar XF interiors

Also consider

Quick search

Tools & services

Legal bits

Information