Barking mad or marketing genius?
The correct answer is probably a bit of both - the i10 ice cream van has been created to highlight the fact that the production i10 features air-con as standard.
Be warned, though: once you get over the initial wonderment at the 'cornet on a car' design, there is a tinge of disappointment, because Hyundai is only distributing ice pops from its wacky design. We wanted a 99!
There's more disappointment waiting in the wings, too - Hyundai insists it won't be putting its creation into production.
So no i10s will be playing Greensleeves in cul-de-sacs near you anytime soon. Boo!
Chances of seeing it on the road Absolutely nil, says Hyundai. Spoil-sport!