Buying a car online: how What Car?'s new car buying service can help you

Buying a car online, at the right price and from a trusted dealer, is easier than ever thanks to What Car?...

Handing over keys

What Car? has been reviewing cars, identifying which are the best in class and which represent good value for money, for more than 45 years.

We are now using this expertise to make buying a new car easier for everyone via our online New Car Buying service.

The marketplace brings together What Car? approved dealers, all of which have pre-agreed to sell at our Target Price - the most our team of mystery shoppers think you should pay - or less, and who will compete for your custom.

You can talk to the dealers through our online chat system from the comfort of your home, and throughout the process you will remain anonymous until you wish to hand over your details, meaning that you will never be under pressure from salespeople.

We also have updated advice on how retailers can deliver your new car using contactless techniques, so you know the key questions to ask if you are buying during the coronavirus crisis.

If you have further questions about how our New Car Buying marketplace works, take a look at our frequently asked questions.

A small selection of the savings available now*

Audi Q3 Save up to £3899
BMW 3 Series Save up to £7355
Ford Fiesta Save up to £2104
Hyundai Ioniq Save up to £2476
Mazda 3 Save up to £3022
Peugeot 3008 Save up to £4146
Seat Ateca Save up to £5228
Skoda Kamiq Save up to £1317
Toyota Corolla Save up to £1833
VW T-Roc Save up to £3805
Volvo XC40 Save up to £4193

*Savings correct at time of writing

What makes What Car?’s new car buying service unique?

  • We review more cars than anyone else

  • Our verdicts are reached by experienced, independent car testers

  • Our discounted prices are agreed by our mystery shopping experts in advance

  • You will receive offers from up to eight dealers via our secure platform

  • Your personal details are not shared with dealers until you are ready

Right car, right price, right dealer

Throughout your car-buying journey What Car? will be there to help you pick your perfect car, guiding you with simple, clear buying advice and independent reviews from our in-house experts.

What Car? is the UK's biggest and best car buyer's guide, and gives you all the advice you need regarding buying, selling and owning a vehicle.

Our pledge to you is that you will be able to shop our network of approved dealers anonymously, and always enjoy guaranteed Target Price savings. Our discounts are not limited to a small selection of vehicles, but available to every buyer.

Simply enter your postcode to get the best and most relevant offers from dealers local to you. You can then speak to dealers anonymously about finance and trade-ins, only sharing your personal details with dealers when you choose to.

Once you've done a deal, you can buy your car in confidence, knowing you’ve paid the right price for the right car without any awkward haggling.

Customer service and after-sales care counts for a lot when making an expensive purchase, so all of our listed dealers have committed to our Dealer Charter that promotes best practice in the marketplace.

For all the latest reviews, advice and new car deals, sign up to the What Car? newsletter here

Next: find your next car with What Car? New Car Buying >>