Considering the huge number of cars they sell, it’s probably wrong to criticise German prestige brands for using the ‘Russian doll’ design mentality that leads to such a strong resemblance between models. Yet it’s still refreshing when a rival is a bit braver, as Volvo has been with its smallest SUV.
This XC40 may have similar front and rear lights to the company’s other models to ensure a family look, but the rest of the detailing and the overall proportions of the car are quite different; it certainly doesn't look as if Volvo has put the blueprints for the XC60 in a photocopier and set it to 75%.
Proof that the Swedes want to lead, not follow, can also be found in the fact that the XC40 was the first model in Volvo's range to be offered on a subscription scheme called Care by Volvo, with insurance, taxes, maintenance and roadside assistance all included in the monthly fee.
Meanwhile, and less of a surprise given the brand's history, Volvo claims that the XC40 is the safest car of its type, with a long list of high-tech driver aids borrowed from more expensive models in its range.
If you decide to buy an XC40, or any other new car for that matter, take a look at our new car deals to see how much you could save.