Middle-aged drivers most likely to buy cars online
New survey suggests it's not just millennials who are happy to purchase their car via the internet...
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While shopping online is most popular with people in their late teens, adults in their 40s and 50s are most likely to buy a car via the internet, new research suggests.
The survey, conducted by YouGov on behalf of Hippo Motor Finance, found that almost a fifth (19%) of 45 to 54 year olds would be “likely” to buy a car completely online.
This was closely followed by those aged 25 to 34 and 35 to 44, with 17% of people in both groups likely to purchase a car in this way.
The figure was also 17% in the 18 to 24 age group, whereas just 9% of respondents over 55 said they were comfortable with the idea.
YouGov surveyed 2107 adults, although its findings differ from What Car?'s own experience, with 43% of the people using our online New Car Buying service aged 55 or over.
Several carmakers also offer buyers ways to buy a car completely online, including Hyundai, Peugeot, Nissan, Skoda, Smart and Volvo. However, using these often means you don't get a discount.
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