Why all the confusion?

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Why all the confusion?
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What Car? Staff
23 Jun 2009 14:45

Why all the confusion?
There was a minor spat about VAT, then, two days before the scheme was due to be launched, a letter from the Department for Business, Enterprise and Regulatory Reform (BERR) told manufacturers that they couldnt share the cost of their portion of the incentive with dealers.

Many manufacturers had spent weeks working out how they were going to do exactly that, so were surprised to hear that they couldnt. In fact, since 1000 is enough to kill their profit on most superminis, they were furious.

The weekend before the grand launch was therefore spent renegotiating with BERR. Ford and Honda stalled the launch of their programmes and, finally, the day after the fanfare launch, BERR agreed that manufacturers could share the 1000 cost with dealers.