Warranty Direct backs What Car? Awards

  • Warranty Direct headline sponsor
  • It will sponsor City Car category too
  • What Car? Awards January 9, 2012
Warranty Direct backs What Car? Awards
Warranty Direct backs What Car? Awards
What Car? has announced that Warranty Direct will be headline sponsor of the What Car? Car of the Year Awards 2013, which will be held on January 9. Warranty Direct will also sponsor the City Car category.

Andrew Golby, What Car? publishing director said: 'We are delighted to be working with Warranty Direct, which is the industry's leading provider of direct consumer warranties.'

The What Car? Car of the Year Awards are the most coveted accolades in the automotive industry. The Awards are presented to cars that set the highest standards in their sector after being put through the toughest, most rigorous tests by the most experienced team in the business.

The benefits of the sponsorship deal includes the alignment with the most authoritative and trusted brand in motoring, brand positioning and awareness, extensive PR opportunities, networking and brand association to the awards via a multi-channel promotional campaign.

Duncan McClure Fisher, managing director of Warranty Direct Ltd, said: 'We are looking forward to working with What Car? to help deliver the best ever What Car? Awards. A What Car? Award is essentially a huge stamp of approval that car buyers can trust. Hopefully they will be so pleased with their new car they will want to keep it and care for it with a Warranty Direct warranty when the original warranty expires.'

Andrew Golby continued: 'Winning a What Car? Award is good for a car maker's business. The authority of the What Car? brand sells cars, plain and simple. It adds power to advertising and marketing campaigns and is a huge draw for customers.'

The What Car? Car of the Year Awards event is attended by more than 1200 leading industry figureheads alongside the most influential motoring correspondents from the wider media.

The event is to be held at the Grosvenor House Hotel in London on January 9, 2013.

PREVIOUS WHAT CAR? CAR OF THE YEAR WINNERS

2012 Volkswagen Up
2011 Audi A1
2010 Peugeot 3008
2009 Ford Fiesta 1.25i 82 Zetec 5dr
2008 Jaguar XF 2.7D V6 Luxury
2007 Vauxhall Corsa
2006 BMW 320d
2005 Land Rover Discovery
2004 Volkswagen Golf
2003 Seat Ibiza
2002 Toyota Corolla
2001 Ford Mondeo
2000 Skoda Fabia
1999 Rover 75
1998 Land Rover Freelander
1997 Renault Megane Scenic
1996 Peugeot 406
1995 VW Polo
1994 Peugeot 306
1993 Ford Mondeo
1992 Volkswagen Golf
1991 Rover Metro
1990 Rover 214 Si
1989 Ford Fiesta
1988 BMW 735i
1987 Renault 21 Savannah
1986 Saab 9000 Turbo 16
1985 Volkswagen Golf
1984 Peugeot 205
1983 MG Metro
1982 Mercedes 200T
1981 Volkswagen Golf
1980 Vauxhall Astra
1979 Peugeot 305
1978 Renault 20

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