Audi A4 executive saloon: what else are buyers considering?

The Audi A4 is a former What Car? Car of the Year and a fantastic executive saloon, but which other models do buyers consider, and do they deserve a place on your shortlist?...

Audi A4, Volkswagen Golf, BMW 3 Series, Volvo V60

If you're in the market for a new car, chances are you don't have just one model in mind. And while we can tell you which cars are the best in any given market segment, data from What Car? New Car Buying shows that shoppers usually consider cars from many different classes.

The Audi A4 is a fantastic executive saloon (and a former What Car? Car of the Year), with a beautiful interior, a range of efficient and punchy engines and plenty of space for the family. There are enough versions to suit everyone, ranging from super-frugal diesels to the Audi S4, a fire-breathing performance car.

If you want to know more about the A4, you can read our full review, or you can see how much we can save you with our Target Price discounts. But below and over the next few pages, we'll look at the cars that real shoppers have been considering alongside the A4 and offer our advice on which would be wise buys. We'll also show you the percentage of buyers interested in each car while they were researching their next model and how that had changed by the time they were ready to buy.

Alternatives to the Audi A4

BMW 3 Series

BMW 3 Series 320d Sport auto

Interested when first researching 20% | Interested at buying stage 24%

It's little surprise to see that our reigning champion in the executive saloon market is the car that potential Audi A4 buyers are considering most strongly when they start researching. Indeed, interest in the BMW 3 Series only grows over time. Go for our recommended 320d diesel model in mid-range Sport trim and you'll be driving one of the best cars currently on sale.

Read our full BMW 3 Series review or see our latest 3 Series deals

Mercedes C-Class

Mercedes C-Class driving

Interested while researching 14% | Interested at buying stage 16%

The Mercedes C-Class is the next logical step after the A4 and 3 Series; indeed, these cars are rarely seen in our pages without referencing each other. And if you value comfort over a sporty drive, the C-Class is an excellent bet. It features a smart-looking interior, it comes with a decent amount of standard kit and decent finance offers keep prices competitive. No wonder interest increases over time as buyers prepare to put their money down.

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