Back to school for BMW

* Courses to improve BMW service * 148 UK dealerships have taken part * Leave a review on whatcar.com...

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What Car? Staff
20 Jan 2011 16:26 | Last updated: 14 Jun 2018 00:03

BMW dealers are taking part in award-winning training programmes aimed at improving customer service.

In the UK, 148 dealerships and 4912 employees have taken part in the scheme, with another 1400 due to be trained this year.

Using a web-based training-tool 'Welcome to the BMW car dealership', the course is designed to improve customer service in both sales and aftersales departments. It has been developed by BMW's in-house training academy.

BMW says this kind of training will help it differentiate itself from other premium car manufacturers.

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