Radical range overhaul

* New model blitz * Many brand firsts * Hybrid models planned...

14 May 2009
Radical range overhaul

Radical range overhaul

Kia will replace virtually its entire range within the next three years.

The plans include entering new areas of the market, phasing in more-efficient engines and transmissions, while also making a major push for higher quality.

'We are not just talking about updates,' said Hyoung-Keun Lee, who's responsible for Kia's overseas marketing. 'By 2012 our oldest car will be the Soul.'

New models in the pipeline include Kia's first-ever GTIs, based on the next-generation Rio and Cee'd supermini and small family car; hybrids; and a stylish mini-MPV that's almost identical to the Kia 3 concept car shown at the Geneva motor show earlier this year.

The mini-MPV arrives early next year, at roughly the same time as a new Sorento mid-sized SUV. The next Rio is also due to hit showrooms in 2010, with a replacement for the Carens Kia's Vauxhall Zafira rival due at the start of 2011.

'Despite the recession, there will be no delays in our product renewal programme,' said Mr Lee.