What Car? launches new personal car assistant 

My What Car? provides a full suite of products and services tailored to meet your motoring needs, including reminders, essential services and special offers...

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What Car? has today launched a brand new service designed to make it easier to buy, own and sell a car, gained from more than 50 years of experience of helping Britain’s motorists.

My What Car? is a free-to-use personal car assistant service that brings together a range of products, services and information all in one place. The tools are designed to support every stage of car ownership, allowing you to request personalised reminders for MOT, tax and annual servicing, helping to bring order to your motoring life.

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Additionally, you can book cover from What Car?-recommended breakdown providers, browse a range of products and services, from warranties to insurance, and enjoy a range of exclusive benefits.

My What Car? is based around the industry-leading advice content from Britain’s biggest and best car buyer’s guide, breaking down complex topics into easy-to-understand guides. Our team of experts make it clear certain products are recommended and why.

The digital car assistant also integrates with big-name partners including Motorway and ALA Insurance, while easy access to classified adverts powered by Autotrader make it easier than ever to use a wider range of services.

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Rachael Prasher, managing director, Haymarket Automotive said: “Car ownership is complex. From choosing the right car and securing the best deal to managing costs, maintenance, and knowing when to sell, motorists face a fragmented and often confusing experience. 

“My What Car? is a personalised, all-in-one platform that brings together What Car?’s trusted expertise, data and tools to help motorists save time, money and hassle at every stage of car ownership.

“What Car? is built on more than 50 years of experience from one of the UK’s most trusted consumer brands. Our new service offers all-in-one convenience, with every tool, service, and insight in a single, seamless platform that is personalised with smarter recommendations, tailored reminders, and exclusive benefits.”


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