A new luxury car brand, Eterniti Motors, will be launched at the Frankfurt motor show next month.
Eterniti will unveil the Hemera a high-end SUV at the show. The company says that the car will have 'high performance' using conventional powertrains and 'bespoke, luxury interiors made by British craftsmen'.
The SUV is not a concept car the company says the Hemera is currently undergoing testing and it expects the car to go on sale next year, aimed primarily at markets in China, Russia and the Middle East.
Eterniti says the cars will be built in London.
A spokesman said the company is independently owned and it doesn't have backing from other manufacturers. Further information about the company and its future plans will be released in the coming weeks.