Which car brands offer the biggest new car discounts?

The 10 car makers offering the biggest discounts so far in 2020...

Volkswagen T-Cross with Target Price logo

Exclusive What Car? Target Price research has revealed the car brands offering the largest discounts to UK car buyers.

The average savings are worked out using the Target Price savings available for each brand across the first three months of 2020, all established and verified by our team of mystery shoppers.

Target Price is the most our team of mystery shoppers think you should pay for a new, factory-ordered car based on their everyday haggling. Dealers using our system are encouraged to match or beat Target Price – and if they don't we'll highlight it to them and you, and if necessary do all we can to find you one that will.

Below, we list the 10 biggest discounters by brand and outline the cars in their ranges with the biggest savings available. 

You can read more about each model, or see if a What Car? dealer in your area is prepared to offer an even bigger discount to secure your business, by clicking the relevant links.

1. Citroën

Save an average of 16% per car with What Car?

Citroën Grand C4 Spacetourer

Most heavily discounted Citroëns

1. Citroën Grand C4 Spacetourer – Save up to £7693
Practical, with a roomy interior and a decent-sized boot. Read the full review >>

2. Citroën C4 Cactus Save up to £5058
Extrovert looks, comfort-focused dynamics and a frugal range of engines. Read the full review >>

3. Citroën Berlingo – Save up to £4054
Low-frills, practical motoring at an eye-catching price. Read the full review >>

=2. Seat

Save an average of 14% per car with What Car?

Seat Leon ST 1.5 TSI Evo SE

Most heavily discounted Seats

1. Seat Leon Estate – Save up to £4587
Well equipped, very spacious, good to drive and good value. Read the full review >>

2. Seat Leon – Save up to £4542
Closely related to the VW Golf and Skoda Octavia, and as a result extremely capable. Read the full review >>

3. Seat Ateca – Save up to £4283
Great to drive, well priced and decently equipped. Read the full review >>

=2. Nissan

Save an average of 14% per car with What Car?

Nissan Juke long-term tracking

Most heavily discounted Nissans

1. Nissan Juke – Save up to £3428
Big-selling, quirkily styled small SUV has recently been relaunched. Read the full review

2. Nissan X-Trail – Save up to £2485
A capable if ageing go-anywhere large SUV, with rugged 4x4 options if required. Read the full review >>

3. Nissan Qashqai – Save up to £2358
This trailblazing SUV is about to be relaunched, meaning strong deals are available now. Read the full review >>

4. Skoda

Save an average of 12% per car with What Car?

Skoda Kodiaq 2020 RHD front right tracking

Most heavily discounted Skodas

1. Skoda Kodiaq – Save up to £3085
A spacious, practical and stylish large SUV that is among the class leaders. Read the full review >>

2. Skoda Superb Estate – Save up to £3174
Few – if any – cars provide as much load-lugging capacity for the money. Read the full review >>

3. Skoda Superb – Save up to £3071
Vast in size but low in price, as well as being great to drive and having a classy interior. Read the full review >>

=5. Mercedes

Save an average of 11% per car with What Car?

Mercedes S-Class

Most heavily discounted Mercedes

1. Mercedes S-Class – Save up to £15,175
An exceptional luxury car, albeit a fraction behind the class-leading Audi A8. Read the full review >>

2. Mercedes E-Class Estate – Save up to £11,398
Offers an enormous boot in a largely impressive luxury car. Read the full review >>

3. Mercedes C-Class – Save up to £7916
Lags behind the class best now, but still a very decent all-rounder, with a striking interior. Read the full review >>

=5. Volkswagen

Save an average of 11% per car with What Car?

Volkswagen Arteon 2019 front tracking RHD

Most heavily discounted Volkswagens

1. Volkswagen Arteon Save up to £6870
A genuinely credible alternative to the BMW 3 Series - and much cheaper to boot. Read the full review >>

2. Volkswagen Passat Estate – Save up to £6743
A vast range of engines and trims – plus a huge boot – give this car huge customer appeal. Read the full review >>

3. Volkswagen Sharan – Save up to £6579
Not as fashionable as today's seven-seat SUVs, but more practical and better priced. Read the full review >>

=5. Suzuki

Save an average of 11% per car with What Car?

Used Suzuki Swift Hybrid (17-present) long term test review

Most heavily discounted Suzukis

1. Suzuki Swift Save up to £3097
Undercuts rivals such as the Ford Fiesta and VW Polo, so it's an enticing alternative. Read the full review >>

2. Suzuki Swift Sport – Save up to £674
The warmed-up Swift has long been popular. This latest version isn't the greatest, but it's still good. Read the full review >>

3. Suzuki Vitara – Save up to £500
Affordable, practical, easy to live with – and a cracking all-round car to drive. Read the full review >>

=5. Smart

Save an average of 11% per car with What Car?

Smart ForFour EQ 2020 LHD rear right tracking

Most heavily discounted Smarts

1. Smart Forfour Save up to £1734
You can have your Smart in two and four-seat form, both electric. This is the larger of the two. Read the full review >>

2. Smart Fortwo – Save up to £1663
The unique two-seat city car retains a niche appeal. Now available as an EV only. Read the full review >>

9. BMW

Save an average of 10% per car with What Car?

BMW i8 Roadster

Most heavily discounted BMWs

1. BMW i8 Roadster – Save up to £23,762
Futuristic hybrid sports car. Now off sale, meaning you can only buy from stock. Read the full review >>

2. BMW 8 Series Convertible Save up to £16,475
A choice of powerful engines in a beautifully appointed car. High-end luxury motoring. Read the full review >>

3. BMW 5 Series – Save up to £8580
A terrific all-rounder and perennial What Car? Awards favourite. Read the full review >>

=9. Vauxhall

Save an average of 10% per car with What Car?

New Vauxhall Grandland X vs used Audi Q5: which is best?

Most heavily discounted Vauxhalls

1. Vauxhall Grandland X Save up to £5813
Closely related to the 3008 and a rival to the Nissan Qashqai. Big discount adds to appeal. Read the full review >>

2. Vauxhall Astra – Save up to £4391
Long in the tooth but still highly appealing – especially at the lower end of the range. Read the full review >>

3. Vauxhall Crossland X – Save up to £4148
Smaller than the Grandland X and a rival to both the Mokka and Nissan Juke. Read the full review >>

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