Which car brands offer the biggest new car discounts?
The 10 car makers offering the biggest discounts so far in 2020...
Exclusive What Car? Target Price research has revealed the car brands offering the largest discounts to UK car buyers.
The average savings are worked out using the Target Price savings available for each brand across the first three months of 2020, all established and verified by our team of mystery shoppers.
All of the Target Price savings are the minimum guaranteed savings available to buyers through our online New Car Buying service today.
Below, we list the 10 biggest discounters by brand and outline the cars in their ranges with the biggest savings available.
You can read more about each model, or see if a What Car? dealer in your area is prepared to offer an even bigger discount to secure your business, by clicking the relevant links.
Most heavily discounted Seats
1. Seat Leon Estate – Save up to £4587
Well equipped, very spacious, good to drive and good value. Read the full review >>
2. Seat Leon – Save up to £4542
Closely related to the VW Golf and Skoda Octavia, and as a result extremely capable. Read the full review >>
Most heavily discounted Nissans
1. Nissan Juke – Save up to £3428
Big-selling, quirkily styled small SUV has recently been relaunched. Read the full review
2. Nissan X-Trail – Save up to £2485
A capable if ageing go-anywhere large SUV, with rugged 4x4 options if required. Read the full review >>
Most heavily discounted Skodas
1. Skoda Kodiaq – Save up to £3085
A spacious, practical and stylish large SUV that is among the class leaders. Read the full review >>
2. Skoda Superb Estate – Save up to £3174
Few – if any – cars provide as much load-lugging capacity for the money. Read the full review >>
Most heavily discounted Mercedes
1. Mercedes S-Class – Save up to £15,175
An exceptional luxury car, albeit a fraction behind the class-leading Audi A8. Read the full review >>
2. Mercedes E-Class Estate – Save up to £11,398
Offers an enormous boot in a largely impressive luxury car. Read the full review >>
Most heavily discounted Volkswagens
1. Volkswagen Arteon – Save up to £6870
A genuinely credible alternative to the BMW 3 Series - and much cheaper to boot. Read the full review >>
2. Volkswagen Passat Estate – Save up to £6743
A vast range of engines and trims – plus a huge boot – give this car huge customer appeal. Read the full review >>
Most heavily discounted Suzukis
1. Suzuki Swift – Save up to £3097
Undercuts rivals such as the Ford Fiesta and VW Polo, so it's an enticing alternative. Read the full review >>
2. Suzuki Swift Sport – Save up to £674
The warmed-up Swift has long been popular. This latest version isn't the greatest, but it's still good. Read the full review >>
Most heavily discounted Smarts
1. Smart Forfour – Save up to £1734
You can have your Smart in two and four-seat form, both electric. This is the larger of the two. Read the full review >>
2. Smart Fortwo – Save up to £1663
The unique two-seat city car retains a niche appeal. Now available as an EV only. Read the full review >>
Most heavily discounted BMWs
1. BMW i8 Roadster – Save up to £23,762
Futuristic hybrid sports car. Now off sale, meaning you can only buy from stock. Read the full review >>
2. BMW 8 Series Convertible – Save up to £16,475
A choice of powerful engines in a beautifully appointed car. High-end luxury motoring. Read the full review >>
Most heavily discounted Vauxhalls
1. Vauxhall Grandland X – Save up to £5813
Closely related to the 3008 and a rival to the Nissan Qashqai. Big discount adds to appeal. Read the full review >>
2. Vauxhall Astra – Save up to £4391
Long in the tooth but still highly appealing – especially at the lower end of the range. Read the full review >>