Prices haven't been confirmed yet, but from launch the cheapest model will be the 2.0 petrol in Style trim, which is expected to cost around 16,500.
There's likely to be a 1000 premium for the 2.0 diesel, so the ix35 will undercut many rivals with similarly powerful 2.0 diesels by a healthy margin the Ford Kuga and VW Tiguan with comparable engines both cost over 20,000, for example.
You get a lot for your money, too. Style trim includes alloy wheels, Bluetooth, electric windows and rear parking sensors.
Upgrade to Premium trim, and you get extras including larger alloy wheels, climate control, leather trim, heated front seats and a panoramic sunroof. All versions have six airbags and stability control as standard.
Later in 2010, two new models will make the ix35 even more affordable. A 1.6-litre petrol version is due in October, followed a month later by a new 1.7 diesel. Both will have an engine stop-start system to keep fuel consumption and CO2 emissions as low as possible.
For now, the 2.0-litre diesel makes the most financial sense, thanks to superior fuel economy and CO2 emissions of 148g/km.
You'll like Cheap, powerful and practical
You won't Hard cabin plastics; gruff engine
Sharp-looking SUV is great value for money