Posh unveils Range Rover Evoque

This is the first official look at the new Range Rover Evoque, that was unveiled today by Victoria Beckham.

On sale in about a year’s time, the new car will be the cheapest model in the range – and the smallest, lightest and greenest Range Rover ever.

Expected to cost from about £35,000, the 'compact' Range Rover will be at least £10,000 less than the cheapest Range Rover Sport – and about the same as a Land Rover Discovery.

It's classed as a coupe by the company and will be built at the company's Halewood factory in Liverpool.

True to LRX concept car
The Evoque stays true to the LRX concept car that was first shown two years ago. According to Land Rover design director Gerry McGovern, it is 'a modern and relevant execution of the familiar Range Rover design'.

The company’s managing director, Phil Popham, said, ‘Customers can be confident that the new car will be premium, luxurious and just as special as the other Range Rover models. Its sporting looks and unique qualities will open the brand to a new group of customers who might not have considered a Range Rover before.’

Story continues below video of Land Rover Evoque launch event

Despite no one outside the company knowing what the car looked like before today, let alone what it would cost, Land Rover says it has already taken deposits from buyers, and that it has received around 20,000 'expressions of interest' in the Evoque.

For now, this is the only photograph of the car, and the interior remains a closely guarded secret. However, all will be revealed when the car is officially unveiled to the public at the Paris motor show on September 30.

Greenest Range Rover, but no hybrid
What the company has confirmed is that the greenest version of the Evoque will emit less than 130g/km of CO2; and, in a major first for the company, the new car will be available with both two- and four-wheel drive.

'The two-wheel-drive option will give customers the chance to benefit from lower entry-level pricing, plus CO2 and fuel-economy efficiencies,' said Popham.

However, the company has scrapped its plans for a hybrid version of the Evoque. Although Land Rover is working on hybrid systems, its first model to receive such a system will be the next Range Rover in 2013.

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