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For The engines are smooth and potent, while also being impressively efficient. The cabin quality is hard to fault, and there’s some clever technology on show.

Against BMW wants the 7 Series to appeal to drivers as well as rear-seat passengers, and that means the ride is just too hard for a luxury limo.

BMW 7 Series Saloon
33 5stars

Hugely accomplished in many areas, but the BMW 7 Series just not comfortable enough to rival a Mercedes S-Class as our favourite luxury car.

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The full BMW 7 Series review


There are 20 BMW 7 Series versions available

Saloon 730d SE 4dr £58,275
What Car? says:4 stars out of 5
Saloon 730Ld SE 4dr £61,375
What Car? says:4 stars out of 5
Saloon 740i SE 4dr £61,675
What Car? says:3 stars out of 5
Saloon 730d M Sport 4dr £63,550
What Car? says:3 stars out of 5
Saloon 740Li SE 4dr £64,675
What Car? says:3 stars out of 5
Saloon 740d SE 4dr £65,465
What Car? says:3 stars out of 5
Saloon ActiveHybrid 7 SE 4dr £66,200
What Car? says:2 stars out of 5
Saloon 730Ld M Sport 4dr £66,650
What Car? says:3 stars out of 5
Saloon 740i M Sport 4dr £66,950
What Car? says:3 stars out of 5
Saloon ActiveHybrid 7L SE 4dr £69,300
What Car? says:2 stars out of 5
Saloon 740Li M Sport 4dr £69,950
What Car? says:3 stars out of 5
Saloon 740d M Sport 4dr £70,740
What Car? says:3 stars out of 5
Saloon ActiveHybrid 7 M 4dr £71,475
What Car? says:2 stars out of 5
Saloon 750i SE 4dr £71,515
What Car? says:3 stars out of 5
Saloon 750Li SE 4dr £74,515
What Car? says:3 stars out of 5
Saloon ActiveHybrid 7L M Sport 4dr £74,575
What Car? says:2 stars out of 5
Saloon 750i M Sport 4dr £76,790
What Car? says:3 stars out of 5
Saloon 750Li M Sport 4dr £79,790
What Car? says:3 stars out of 5
Saloon 760Li SE 4dr £102,015
What Car? says:3 stars out of 5
Saloon 760Li M Sport 4dr £104,260
What Car? says:3 stars out of 5

Buyer's notes

Target Price team says:

We’ve yet to try the 740d, but the 730d, which will make up around 80% or more of UK sales, is a great engine. It’s strong and flexible, while returning very good fuel economy for a car of this size and weight. The 750i and Active Hybrid versions will appeal to some for their greater performance, but they are more expensive to buy and run. However, whichever you choose, it’s clear that BMW’s luxury saloon remains something of a missed opportunity.

Like Jaguar’s XJ, the 7 Series is a limo designed to be driven - which makes it a very odd thing indeed. For while the cabin is nicely appointed and beautifully finished, and the powertrains refined, potent and efficient, the ride quality is just not good enough to make you want to be driven.

That means that while the 730d earns a fourth star - deserving merit for its company car tax rating alone - it still doesn’t deliver as accomplished a luxury limo experience as the Mercedes-Benz S-Class.

Reader test team says:

BMW 7 Series Saloon 740Li 4dr

i have tested this car in Germany,i like it for its modern technology and high performace,but the problems are:1-the design should be more…

Kinan Sleiman

4 out of 5 stars
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BMW 7 Series Saloon

Read the definitive BMW 7 Series Saloon review from the expert What Car? team. Check specs, prices and compare with similar cars.

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