For The engines are smooth and potent, while also being impressively efficient. The cabin quality is hard to fault, and there’s some clever technology on show.
Against BMW wants the 7 Series to appeal to drivers as well as rear-seat passengers, and that means the ride is just too hard for a luxury limo.
Hugely accomplished in many areas, but the BMW 7 Series just not comfortable enough to rival a Mercedes S-Class as our favourite luxury car.
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We’ve yet to try the 740d, but the 730d, which will make up around 80% or more of UK sales, is a great engine. It’s strong and flexible, while returning very good fuel economy for a car of this size and weight. The 750i and Active Hybrid versions will appeal to some for their greater performance, but they are more expensive to buy and run. However, whichever you choose, it’s clear that BMW’s luxury saloon remains something of a missed opportunity.
Like Jaguar’s XJ, the 7 Series is a limo designed to be driven - which makes it a very odd thing indeed. For while the cabin is nicely appointed and beautifully finished, and the powertrains refined, potent and efficient, the ride quality is just not good enough to make you want to be driven.
That means that while the 730d earns a fourth star - deserving merit for its company car tax rating alone - it still doesn’t deliver as accomplished a luxury limo experience as the Mercedes-Benz S-Class.
The least-pricey way into 7-Series ownership is also one of the best, and it holds its value a shade better than the petrol-engined cars.