For The engines are smooth, potent and impressively efficient. Cabin quality is hard to fault, and there’s some clever technology on show.
Against The ride is too hard for a luxury car's and there's too much road noise.
What Car? says
It's hugely accomplished in many areas, but the BMW 7 Series just isn't comfortable enough to rival a Mercedes S-Class as our favourite luxury car.
What Car? readers say
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There are 18 BMW 7 Series versions available
Target Price team says:
The 730d has a great engine. It’s strong and flexible, while returning good fuel economy for a car of this size and weight. The 750i and Active Hybrid versions will appeal to some for their greater performance, but they are more expensive to buy and run.
However, whichever version you choose, it’s clear that BMW’s luxury saloon remains something of a missed opportunity. It's simply not comfortable or refined enough, so doesn’t deliver as accomplished a luxury limo experience as the Mercedes-Benz S-Class does.